Privacy Policy

Introduction

urbanfluxium Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

We are the data controller for the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR). Our registered office is located at 190 O'Connell Street, Limerick, V19 5750, Ireland.

Data Collection

The data we collect includes personal information that you voluntarily provide to us and information that is automatically collected when you visit our website. We collect the following types of personal data:

• Contact Information: Name, email address, phone number, and institution name when you contact us or request our services
• Communication Data: Records of correspondence and communications with us, including enquiry details and support requests
• Technical Information: IP address, browser type, device information, and website usage data collected through cookies and similar technologies
• Professional Information: Details about your educational institution, role, and specific requirements for school management software

We only collect personal data that is necessary for the provision of our services and to fulfil our legitimate business interests.

How We Use Your Information

We use of your data is based on legitimate interests, contractual necessity, and your consent where required. We use your personal information for the following purposes:

• To provide school management software comparison and consultation services
• To respond to your enquiries and provide customer support
• To communicate with you about our services and industry developments
• To improve our website functionality and user experience
• To comply with legal obligations and protect our legitimate business interests
• To analyse website usage and performance through analytics tools

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

Data Sharing and Third Parties

We may share your personal information with trusted third-party service providers who assist us in operating our website and providing our services. These providers include:

• Web hosting and technical service providers
• Analytics services (such as Google Analytics)
• Email communication platforms
• Legal and professional advisors when required

All third-party providers are required to maintain appropriate security measures and use your data only for the purposes we specify.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Specifically:

• Contact and communication data: Retained for up to 7 years after our last interaction
• Website analytics data: Retained for up to 26 months
• Marketing consent data: Retained until you withdraw consent
• Legal and compliance records: Retained as required by applicable laws

When personal data is no longer needed, we securely delete or anonymise it in accordance with our data retention policy.

Your Rights

Under the GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data in a structured format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using encryption protocols
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection and security practices

While we strive to protect your personal information, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognising equivalent data protection standards
• Other appropriate safeguards as required by applicable data protection laws

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by posting the updated policy on our website and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

You also have the right to lodge a complaint with the Irish Data Protection Commission if you believe we have not handled your personal data in accordance with applicable data protection laws.